It’s no secret that in just one month, the NFL has experienced a major landslide in terms of fan support and ratings, and has gone from one of the most favorite sports to one of the least favorite, with a drop of 31% percent among even the top fans.
But the ratings weren’t the only thing that suffered negative backlash, as a new poll surfaced recently revealing that the protests by the players as well as the coaches during the play of the national anthem has aignificantly hurt.
And between the months if August and September, the favirables of the NFL has went from 57 percent to 44, with the unfavorable rating going from 23 percent to 40 among the top professional sports and college sports.
In the age group of males 34-54, the sport saw its largest decline in favorables with a 31 percent drop.
“More critically for the NFL, the fall off in favorables occurred among important audiences,” wrote one analysis from the poll, further explaining how, “Among males, NFL favorables fell 23 percent, going from 68 percent to 45 percent. In looking at a more specific audience, males 34-54, NFL favorables fell 31 percent, going from 73 percent to 42 percent.” The statement also went on to reveal how the league now has a surprisingly negative image among this group.
The poll mainly analyzed how people were viewing brand images including the Major League Baseball, NFL, the NBA as well as college sports which include football and basketball.
The poll took in consideration approximately 1,000 registered votes taken from August 29-30 and once again ranging from September 28-29.